Recently we organized a weekend where Sergio gave us (my director of marketing and myself) a basic training on how to use the internet and social media in order to generate quantity of leads.
This seminar/training was an eye opener. Before, my attitude towards internet and social media was very much to resist working with them. Now I realize that there is no choice: if we want to survive and to grow, we need the internet and social media. More important is that I discovered that it can also be fun. Yes, it takes a lot of learning, but at the same time, it opens the doors to a new way of doing marketing. It is now much more pull selling, while we were still very much operating on the basis of push selling.
I was amazed to discover many new tools (that I even did not know they existed) and to see how well Sergio masters them.
The result of the weekend is that I am now so convinced about the value of these new ways of communicating to the business community, thay I am telling others that they should much more use internet and social media marketing.
The future is ours!
